Port Credit is recognized as a tourist destination and the lighthouse on Lakeshore Road at the Credit River is a Port Credit icon. The lighthouse is a visual centrepiece of the upcoming waterfront renewal process.
In concert with Champion Commercial Products and TPL Marketing Inc., Karen Priest, President of Diamond Marketing and Communications Inc. spearheaded a project to animate the lighthouse appropriately.
In true commemorative fashion, the lighthouse will be enhanced with LED lighting throughout the year to celebrate historical events, local festivals and events and milestones. The lighthouse will be illuminated in colours that correspond to the events. “We have developed a calendar of approximately 50 events that will be showcased throughout the year”, says Priest. Examples from the calendar include Red and Green at Christmas; Red and White for Canada Day; Pink for Breast Cancer Week; Orange for Hallowe’en and Thanksgiving. Besides recognition of the local MWF Festival, Southside Shuffle and Salmon Derby, historical event recognition will include Human Rights Day, National Rights Day, Anniversary of the Battle of Vimy Ridge, Remembrance Day as well National Volunteer week, Earth Day, and Clean Air Day to name a few. And, when the Leafs, Jays and Steelheads are winning, the lighthouse will be blue! Residents and visitors will be able to check out the calendar of event colours by visiting our web site at portcredit.com.
“This celebratory project wouldn’t have been possible without the help of sponsors: Birnie Electric, City of Mississauga, Port Credit BIA, Port Credit Community Foundation and Port Credit West Village Partners”, says Priest.